First Principle Thinking

  1. breaking down complicated problems and challenges into bare elements

  2. what is the fundamental proposition

  3. the assumption that stands alone

  4. you cannot deduce any other proposition or assumption

Holden Hardcastle

Creating beautiful, exciting, and positive experiences by working with inspired and driven people.

Over the last twenty years, I have produced award-winning strategic marketing campaigns. I am an experienced art and creative director who has led high-performing teams at companies across various industries. Working with inspired and driven individuals, I aspire to create beautiful, exciting, and positive experiences. Whether it is bringing people together through an application or developing a dynamic brand to change the world, I believe that inspired teams yield inspirational results.

https://holdenhardcastle.com/
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Composition

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Design Beyond Defaults: Why Typography Demands Deeper Knowledge