Holden Prescott Hardcastle

Experience

Fluid Studios — Founder & Creative Director

(2024-Present) Partner with cross-functional stakeholders and mission-aligned organizations to design and execute brand strategies and immersive campaigns increasing engagement and visibility. Lead development of multi-channel climate and nonprofit campaigns, establishing strategic partnerships to expand community reach and increase engagement. Develop sustainable campaign frameworks and proposals improving organizational funding pipelines and enabled long-term growth and retention.

• Blue Frontier (2024 - present) Direct full-cycle production and marketing for Rising Tide: The Ocean Podcast—defining content strategy, leading cross-team collaboration, and leveraging analytics to grow audience engagement and reach. 

• Borderlands For Equity (2025 - present) Provide ongoing digital maintenance and UX improvements for website, ensuring a clear, accessible, and mission-aligned presence that improves visitor engagement and retention. 

• Climate Designers (2024 - present) Produce and edit Doom & Bloom podcast, collaborating with leadership to deliver high-quality multimedia storytelling and technical strategies that increase listener engagement. 

• Refuse Refuse (2023 - present) Established the gift-giving and donor relationship program through identification, qualification, and stewardship of national, state, and local businesses, organizations, and corporations. Increased donations from $45K (2023) to $83K (2025). 

• Breakthrough For Men (2025) Directed creative and UX design for Breakthrough for Men’s website relaunch—built modular design system, mobile-first interface, and SEO strategy that increased conversions tenfold. 

• Blue Tees (2025) Designed and executed exhibit booth for a major industry event—delivering immersive brand storytelling and modular design that elevated product visibility and customer engagement. 

• Litknit (2024) Supported organizational scale-up by establishing corporate governance framework and foundational brand systems, enabling sustainable partnership growth. 

• Livelyme (2023 - 2024) Partnered with Lively and external agencies to redesign marketing website—implemented flexible design systems and content templates that improved accessibility and delivered measurable growth (bounce rate: -5.3%, engagement time: +16.5%, pages per session: +8.3%, and conversion rate: +7.1%).

San Francisco Surfrider Foundation — Executive Committee Chair & Creative Strategist

(2019-2024) Coordinated and led the Executive Committee of one of the largest chapters of a grassroots environmental organization dedicated to keeping our ocean, waves, and beaches clean for all to enjoy. Guided the creation of annual budgets, agendas, and yearly plans for nine programs with a focus on community outreach, activism, policy initiatives, and volunteer retention. Collaborated with other Executive Committee members to lead one of the largest chapters of a grassroots environmental organization dedicated to keeping our ocean, waves, and beaches clean for all to enjoy.

• Worked with local organizations to host beach clean-ups to increase awareness and fundraising dollars. The fundraising efforts established a model for consistent and increased revenue that allowed the chapter to hire its first full-time employee.

• Coordinated redesigning and migrating the San Francisco Surfrider Foundations' website and marketing emails to Hubspot. The platform consolidation allowed for greater insight into the chapter's membership.

• Recruited and rebuilt leadership team and program leads. Developed brand awareness through consistent messaging and activism — member acquisition and retention increased by 28% year over year.

• Established and expanded major gift and fundraising with local businesses, orgs, and corporations to increase donation volumes through identification, qualification, cultivation and stewardship. Raised over $150,000 from events and cleanups.

• Collaborated with activists, board members, and affiliates to identify and define the strategic vision for the national 501(c)(3).

Ready State — Sr. Designer

(2021-2022) Conceptualized and generated media and human-centered designs (HCD) from concept to final execution with Amazon, Instacart, Markforged, Snowflake, and Torani. Edited video and created strategic content for blogs, social media, and marketing materials.

• Contributed to design critiques and collaborated across various disciplines to stay on top of digital trends, maintain best practices, and build community amongst the internal design team.

• Created image standards based on inspiration and previously created work. The guidelines allowed for faster iteration and fewer edits to client-requested graphics.

Tag @ Union Bank — Art Director

(2016-2020) Served as brand steward and directed designers, production artists, copywriters, and specialists to ensure consistency for 360 marketing campaigns. Delivered collateral and assets across channels and mediums on schedule according to specifications.

• Created campaign concepts and end-to-end assets for email, landing pages, digital signage, print, and packaging materials. Product marketing campaigns yielded a 200% - 400% increase in applications and approvals for various products.

• Developed emails, mock-ups, redlines, templates, and specs that adhered to UX / UI standards, accessibility, and corporate guidelines resulting in a 75% reduction in the time required to deliver final assets. The improved efficiency of asset delivery allowed for strategic and design thinking around email campaigns.

• Introduced concepts for high visibility products (credit cards and car wraps) and marketing strategies (home loans and mortgage products) to C-suite and decision-makers. Increased the overall business and grew the agency statement of work by leveraging the internal team capabilities.

• Managed files and cloud repositories using Microsoft OneDrive, allowing for greater transparency and smoother handoff of mechanical files throughout the entire design process.

Advanced Energy Economy — Creative Director

(2013-2016) Defined, built, and maintained the company’s visual identity to ensure brand consistency across channels, mediums, and campaigns. Responsible for conceptualizing and creating assets for print collateral, websites, and email campaigns.

• Managed files and cloud repositories using Dropbox and Github. The use of Trello and Asana project management software and a consolidated file system expedited file updates, led to greater transparency, and more efficient processes.

• Incorporated Hubspot (CRM) into existing processes and website to maximize talents and time of program leads and developers, allowing program leads to instantly make content updates.

Chronicle Books — Dynamic Digital Production Coordinator

(2010-2013) Collaborated with teams at Sony, HBO, Lucasfilm, Apple, and Amazon to create digital books and applications.

• Built relationships with authors, editors, designers, content creators, and outside vendors to set up systems to translate the entire back catalog of physical books and mechanicals to ebooks. Efficiently converted approximately 1000 titles of varied complexity per year.

• Recruited and developed a five-person team of front-end web developers, design-fellows, and interns.

TRX / Fitness Anywhere—Creative Manager

(2007–2010) Responsible for hiring and managing a six-person video production team and developing best practices for content creation and distribution.

• Worked with the CEO and Founder and department heads to oversee the production, filming, and editing of the TRX Force Training Videos. The resulting two-disc DVD set established the standards for production quality for subsequent projects.

• Created standards to encourage early-stage content creators ownership of their content. By allowing content creators and personal trainers to produce videos and blog posts independently, the internal production team was able to focus on revenue-generating projects.

• Designed, developed, and presented wireframes, storyboards, user experiences, interactions and prototypes for online communities, landing pages, and large scale campaigns resulting in a consistent look and feel across digital channels.

REO Company — Creative Lead

(2002–2005) Led photographers, printers, and other vendors to design a consistent online and marketing presence.

Four Eleven Productions—Principle Designer / Owner

(2001–2005) Created logos, websites, videos, and various digital assets to support local and national campaigns for San Francisco based artists, non-profits, and startups.

CBS MarketWatch—Graphic Designer

(1999-2001) Worked with the marketing department and outside vendors to create print and online materials. Assisted the newsroom and created graphics for the constantly changing website.