Design Beyond Defaults: Why Typography Demands Deeper Knowledge

According to Typographic Design: Form and Communication

Electronic page design offers designers more possibilities for type manipulation than ever before, resulting in an obligation to know more about the cultural and formal evolution of typography than in times past. Without adequate knowledge of typographic legibility, it is easy for designers to blindly follow fads, succumb to common visual cliches provided by software, or worse yet to thoughtlessly yield to built-in defaults of a computer application.

Holden Hardcastle

Creating beautiful, exciting, and positive experiences by working with inspired and driven people.

Over the last twenty years, I have produced award-winning strategic marketing campaigns. I am an experienced art and creative director who has led high-performing teams at companies across various industries. Working with inspired and driven individuals, I aspire to create beautiful, exciting, and positive experiences. Whether it is bringing people together through an application or developing a dynamic brand to change the world, I believe that inspired teams yield inspirational results.

https://holdenhardcastle.com/
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First Principle Thinking

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Designing the Unseen: Implied Motion and the Dimensional Challenges of Visual Art