Know Your Worth

The Brutal Reality of Creative Pricing: Secrets of a 20-Year Veteran

Join Holden Hardcastle, creative director and SF Surfriders executive chair, as he discusses his leadership role on the Sam Jack Podcast.

This episode features an in-depth conversation with Holden Hardcastle about his professional journey and his work leading the SF Surfriders organization. If you are interested in media leadership or the creative industry, this discussion offers a direct look at the responsibilities and strategic vision required to guide a major group.

We explore the career path of a creative director and the practical realities of managing non-profit initiatives in the current landscape. By examining how Holden Hardcastle approaches his dual roles, listeners gain perspective on balancing artistic direction with executive oversight.

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Holden Hardcastle aspires to create beautiful, exciting, and positive experiences by working with inspired and driven people. Throughout his professional career, he has collaborated with teams at Apple, Amazon, Sony, HBO, and Lucasfilm. He's worked with authors, editors, and artists to push creative boundaries. He thrives on generously sharing ideas, resources, and information with his peers. Whether it's bringing people together through an application or developing a dynamic brand to change the world, he's focused on inspiring teams to yield inspirational results.

With over twenty years of design and strategic art direction, Holden is an experienced leader who works with high-performing companies across a variety of industries. By working with inspired and driven organizations, he's aspired to create beautiful, exciting, and positive experiences.

He knows his self worth. He also knows he has to calculate the time he takes building his resume, curating his portfolio, and honing his craft through practice & training. All of that is his time, but it adds value to his skills and services, justifying his rate. In addition, all of the experience he has accumulated over 20 years has added value as well.

They catch up on personal lives, and talk about how his role as Executive Chair at the SF Chapter of Surfriders has renewed a sense of purpose for Holden. With that newfound purpose, he wants to apply that sensibility to finding new work that aligns with his core values.

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