Learning to relate size to purpose and meaning is essential in the structuring of visual messages.

Control of scale can make a large room seem small and cozy, and a small room appear open and airy. This effect can extend to all manipulation of space, illusory though it may be.

Holden Hardcastle

Creating beautiful, exciting, and positive experiences by working with inspired and driven people.

Over the last twenty years, I have produced award-winning strategic marketing campaigns. I am an experienced art and creative director who has led high-performing teams at companies across various industries. Working with inspired and driven individuals, I aspire to create beautiful, exciting, and positive experiences. Whether it is bringing people together through an application or developing a dynamic brand to change the world, I believe that inspired teams yield inspirational results.

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Representation of dimension in two-dimensional visual formats is also dependent on illusion.

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There are many other scale systems;